• Woman running, illustrated with an explosion of colors

    What you overcome today becomes your success tomorrow

  • woman cycling on a mountain road at high speed

    What you overcome today becomes your success tomorrow

  • Woman doing gymnastics, in a spectacular pose on the bar

    What you overcome today becomes your success tomorrow

  • Man jumping from one cliff to another on a mountain at sunset

    What you overcome today becomes your success tomorrow

  • Footballer on the field, kicking the ball in a packed stadium

    What you overcome today becomes your success tomorrow

About me


I’m over 50, a husband since 2011 and a father since 2019.
I’ve been working full-time as a therapist, coach, and trainer since 2015.
I’ve been involved in sport for as long as I can remember and I truly enjoy working with people. Seeing real, practical results — whether in sporting performance or in the happiness found by the people I work with — is one of the things that fulfils me the most.

For me, Coaching is far more than simply a means to an end; it is a process of renewal and reconstruction. I don’t believe in miracle solutions or overnight changes. I believe in steady progress, in the daily commitment to the work, and in the dedication needed to put into practice the techniques, tools, and strategies that fit each individual case.

I don’t believe in “one-size-fits-all” solutions or closed, rigid processes. I believe in tailored approaches — unique to each person and each situation. We are all different, even if we sometimes seem the same.

Jorge Boim

I specialise in Performance Coaching, with a stronger focus on the sporting process, and Emotional Coaching, more centred on the emotional aspects of life. I believe that from this foundation we can reach every area of our lives. Having practised sport since childhood and having gone through various mental and emotional challenges myself, my personal history helps me understand the impact that trauma and emotional deprivation can have on adult life.

As a Coach, my focus is always on you — on your process and your journey — so I can help you reach where you want to be.

As a professional, I’m fortunate to do what I love and to feel fulfilled every single day — in each session and in every change I help bring about for each coachee. As a husband, I am lucky to have found a partner who helps me maintain the emotional stability needed to live more peacefully and calmly. As a father, I discovered a new layer of happiness in the daily challenges of raising and educating a child. I learn, grow, and feel fulfilled every day — even on the toughest ones.

My life would certainly be less happy and less complete without my son, the woman I share my life with, the profession I practice every day, and the sport through which I continue to push my own limits.

Performance Coaching



Performance Coaching – A personal and sporting development process designed to enhance mental and emotional abilities, helping athletes overcome the issues that may prevent them from performing at their best. Throughout the sessions, we develop strategies and work with techniques and tools to improve and strengthen areas such as focus and attention, confidence and motivation, goal-setting and planning. The aim is to prepare the mind to be at 100% at the moment of competition.

man celebrating a win

Emotional Coaching

happy couple, hugging


Emotional Coaching – Through Emotional Coaching sessions, we work on improving confidence and self-esteem, focus, and positive attentional states, helping you deal more effectively with emotional challenges and find the best solutions for each situation. Emotional Coaching aims to support areas such as romantic relationships, parenting, and other challenging relationships, including professional ones. The goal is to provide you with techniques and tools to become mentally and emotionally stronger across all areas of your life.

Hypnotherapy



Hypnotherapy – Using hypnosis techniques, hypnotherapy helps the individual find inner balance and, in a fully controlled and fully conscious environment, access internal resources that allow them to overcome issues such as anxiety, panic attacks, phobias and fears, or stress. It also supports the development of higher self-esteem and self-confidence.

smilling woman with her hair flowing with the wind

Book your free session and see how I can help you


Schedule free session







 

Hypno Coaching®

+351 966 856 843 | jorgeboim@hypnocoaching.pt
© Copyright 2026